Ad Assignment

1.) A macbook is advertised here. The ad is aimed at almost any age. They are trying to sell the product by saying its beautiful and powerful.

2.) Serif: San Serif

Weight: Light

Width: Normal

Posture: Oblique

3.) I think the text is fine. It is clean and put together well, just like a macbook.

1.) A Dunkin Donuts Carmel Iced Coffee is being advertised here. They are making it look delicious, and it is aimed probably anyone 15-16 years and up.

2.) Serif: Rounded

Weight: Extra Bold

Width: Condensed

Posture: Italic

3.) I think the text is effective. It is a nice color, and the carmel ice coffee is nice.

1.) This ad is advertising a Blackberry Curve. It is aimed at anyone ages 14 and up, and mostly at people age 25 and up.

2.) Serif: Sans Serif

Weight: Extra Bold

Width: Expanded

Posture: Oblique

3.) I think that the text is effective, because it's very professional looking and to the point. It's just like the Blackberry works.

Criticism post

This is a photo I took a while ago. This photo is over exposed for one. Because the photo is over exposed in the front of the photo, the background of the photo is very under exposed. There are also many shadows because of the lighting that is used in this photograph.

Photo

Emulation Photos

Movement Mood

Jump

Shutter Speed: 1/40

Aperture: F4.5

Happy Go Lucky

Shutter Speed: 1/40

Aperture: F4.5

Very Own Guided Looking

1. Photographer, title and year - Diane Arbus

2. What shutter speed do you think the photographer used and why? A fast shutter speed, maybe 1/60 because the dog in the photo is still, and dogs rarely ever stop moving.

3. What aperture setting do you think the photographer used and why? A large aperture (F3.5-F5.6) because of the shutter speed being so fast, there needs to be more light let in.

4. What ISO setting do you think the photographer used and why? A low ISO because the picture was taken during day time, and mostly ISO is used for dim lighting, or night shooting.

1. Photographer, title and year - Paul Strand, Wall Street, 1915

2. What shutter speed do you think the photographer used and why? 1/30 - 1/40 because the people are walking and their movements need to be captured.

3. What aperture setting do you think the photographer used and why? A smaller aperture (F5.6 - F8) because the lighting is very bright.

4. What ISO setting do you think the photographer used and why? A low ISO because the picture is taken outside during the day time.

1. Photographer, title and year - Elliott Erwitt, 1900's

2. What shutter speed do you think the photographer used and why? Very fast, 1/70 - 1/80 because the person is being captured jumping.

3. What aperture setting do you think the photographer used and why? A larger aperture (F3.5) because the shutter speed is very fast cutting down the amount of light let into the camera.

4. What ISO setting do you think the photographer used and why? A low ISO because the picture is taken with day time lighting.

1. Photographer, title and year - Walker Evans

2. What shutter speed do you think the photographer used and why? Very fast, 1/50 - 1/60

3. What aperture setting do you think the photographer used and why? A larger aperture (F3.5) because the shutter speed is fast, and the camera needs light to balance out the contrast in the photo.

4. What ISO setting do you think the photographer used and why? Low ISO. It was taken outside, and it is black and white.

1. Photographer, title and year - Bill Brandt

2. What shutter speed do you think the photographer used and why? Low, 1/20 because the lighting is kind of dark.

3. What aperture setting do you think the photographer used and why? A smaller aperture (F8) because the lighting is dim even though it is outside.

4. What ISO setting do you think the photographer used and why? Low ISO. It is a black and white photo and doesn't appear to be too grainy for film.